What is Naver?
Naver is a South Korean online platform operated by Naver Corporation. It debuted in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world’s first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them in a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world’s first online Q&A platform Knowledge iN.
*
*
Why Naver is so important for Korea Marketing?
There are a few reasons why naver marketing is so important for Korean marketing.
First, naver is the most popular search engine in Korea, so it is a great way to reach potential customers. Second, naver offers a variety of marketing tools that can be used to reach and engage customers. Finally, naver has a large and active user base, which makes it an ideal platform for Korean marketing campaigns.
*
*
Naver Webmaster Tool
Optimizing your site for search engines will help to ensure that your content is easily found and understood by them.
This can be done by organizing your site’s content in a way that makes sense to the search engine, making sure that your site’s content is not left out of the search results, and most importantly, by clearly telling the search engine what the user is looking for.
Naver favors sites that are friendly to search engines.
Be sure to read this guide carefully and check to see if your site is optimized for search engines.
*
*
Benefits of using Naver webmaster tool
1. You can check how well your website is optimized for Naver web standards.
2. You can check the collection and error status of the Naver search robot.
3. You can check how many new indexed documents can be displayed from the collected documents.
4. You can request and delete collection of major documents on the site.
5. You can register feeds that the search robot can visit regularly (RSS, sitemap, etc.).
6. You can check the web standard compliance of individual web pages through the robot rule check.
7. You can check the keyword ranking and keyword trend through the keyword analysis function.
*
*
Site Simple Check
The Site Simple Check Tool can check basic search engine optimization information for a site, such as the site title, description, and robots.txt file. You can check a site by entering its URL in host-unit form (for example, http://www.example.com).
*
*
Robots.txt verification
Robots.txt is an international guideline that allows or restricts search robots to collect sites and web pages. As of March 2022, standardization is underway at IETF.
The robots.txt file must always be located in the root directory of the site and must be written as a plain text file that follows the robot exclusion standard.
Naver search robots comply with the rules written in robots.txt, and if there is no robots.txt file in the root directory of the site, all content is assumed to be collectible.
*
*
Contents Management
The web page collection request provided by the webmaster tool is a function that allows users to directly request collection of main web pages of sites that have not been visited by search robots yet, and that can be executed within a limited range for each site.
*
*
Backlink Status
*
*
Relevant Channel
You can submit any SNS channel to connect to your website thru below code insertion.
*
JSON-LD Format
*
*
SEO Report (Click and Impression)
The content exposure and click information provided by the webmaster tool shows how often your registered website appears in the search results and how often it is clicked.
- Click count: How many times my site’s content is clicked on the search results
- Exposure count: How many times my site’s content is exposed on the search results
- CTR: The number of clicks divided by the number of exposures (click count / exposure count * 100)
For example, if a user enters the keyword “A” in the search results, your site’s content is exposed 100 times, and 3 of them are clicked, the CTR will be 3%. Therefore, a high CTR content means that the search user has the information they want.
*
*
Final Tips for Naver SEO
1. Use a domain that is suitable for your site’s brand.
2. The pages are designed to be lightweight, and rich media is only used when necessary.
3. Adhere to the HTTP protocol and use 404 and 3xx redirects appropriately.
4. Use HTML tags that search engines can understand.
5. Consider mobile and other diverse environments/usability.
6. Use concise phrases that represent the document for link anchor text.
7. Use structured data to provide search engines with rich search results.
8. Monitor webmaster tools’ collection, indexing, and quality reports regularly.
9. User bait keywords will not help with brand recognition for your site.
10. Make sure the SEO marketing agency is interested in improving the quality of your site.
*
If you are planning on Naver SEO marketing, understanding and connecting with Naver Webmaster Tools is essential. LINQ Korea has worked on Naver SEO marketing for over 80 companies, including global enterprises. If you are having difficulty with Naver marketing, please do not hesitate to contact us!
*
