If your target is the online South Korean market, you need to get well-versed with Naver. Naver is the leading search engine in South Korea, boasting millions of users. So any business owner targeting the Korean market needs Naver.
What is Naver?
Naver is a search engine, similar to google. It is popular in South Korea because of its friendliness to people of all ages. Kids and older adults regularly use Naver, which is why the search engine boasts 16 million users.
The number is ever-increasing, and many businesses in South Korea regularly use the services and features of Naver for digital marketing. If you have a company targeting the South Korean market, you can reach your audience and succeed in branding and sales.
However, there are a few things you must do to succeed.
3 Essential Things To Do For Naver Marketing
- Naver webmaster tool/analytics implement
Naver’s webmaster tool and analytics implementation are essential parts for Korean marketing. But as every part of this process needs to be done by a native Korean and can be difficult for a newbie, we will share the information about how you can do it by your own next posting.
- Naver Blog
Koreans enjoy reading blogs, and Naver is the platform that provides multiple browning options. Most of the content is in Korean, making Naver favorable. It is easy for readers and creators to rely on Naver blog.
Naver Blog is the place Koreans turn to when they need information about products, reviews of different kinds, travel, music, and more. If you want to increase your brand’s popularity on Naver, there are several things you should do.
First, apply for a Naver Analytics account. The analytics account will help with your C-Ranking (Creator Rank) scoring. It is one of the critical factors that Naver uses in its algorithm. The C-Rank is the score calculated per how much content you put on its channels.
Secondly, you need to create a Naver blog account. Then, when you post content on your Naver blog and tie it to the main website, Naver can monitor it to see its performance. The better the performance, the better promotion your site receives.
- Naver PPC Marketing
Because Naver receives many visitors every day, it is the perfect place for businesses to advertise. Naver PPC (Pay per Click) helps many companies reach their audiences. PPCs buy your website traffic.
Naver marketing is for businesses in South Korea or anyone online targeting the Korean market. If your brand is new in the market, there are a few things you need to do to succeed on Naver.
An excellent place to start is investing in PPC ads. PPC ads appear on the search results, taking up the first results over the organic results. So, if you want to increase the popularity of your online presence on Naver, you should invest in PPCs.
Remember that these ads need specific key phrases just like regular PPCs. Therefore, your chances of appearing on the ad search results depend on how much you bid for the spot. PPCs are a good investment for new businesses in the market, plus foreign companies targeting the new market.
It will better the chances of receiving traffic to your new website. Traffic to your website will increase its popularity, and soon enough, you will have a better ranking.
This betters your chances of receiving organic traffic.
SEO Marketing Korea
Linq Korea has been working with global companies expand their business in South Korea (Naver, Google). If you need any marketing inquiries, please do not hesitate to contact us.