JUUL Labs Korea
Challenge
JUUL Labs sought to establish a strong foothold in the competitive Korean market, facing significant challenges as they aimed to navigate the complexities of local consumer preferences and regulations.
With a focus on building a robust online presence, the company recognized the critical importance of connecting with tech-savvy Korean consumers and differentiating themselves from an array of established domestic competitors in the electronic cigarette industry.
Result
SEO Marketing, Content Marketing, Localization, Local Competitor Research
- Conducted keyword research tailored to the Korean market.
- Performed on-page SEO optimizations for the Korean website.
- Implemented technical SEO improvements for better site performance and visibility.
- Analyzed local competitors in the electronic cigarette industry.
- Created user guides and help center articles for existing customers.
- Developed marketing content to attract new audiences.
- Optimized content for exposure on Naver and Google search engines.
As part of their content marketing efforts, JUUL Labs prioritized creating valuable resources for existing users, such as user guides and help center articles, while also crafting engaging marketing content designed to attract new audiences. Their strategy was meticulously executed to ensure optimal exposure on both Naver and Google, the dominant platforms in Korea’s search ecosystem.
