Exinity Group
Services
Client
ForexTime
Year
2020
Website
Challenge
Exinity Group, a UK-based parent company of FX firms such as FXTM and Alpari, faced challenges in entering the Korean market. This included navigating local regulations, building brand recognition, and adapting their digital strategy to resonate with Korean consumers.
Result
SEO Marketing, Content Marketing, KOL Marketing, SNS Marketing
We executed a comprehensive digital marketing strategy that included SEO Marketing to optimize their website for local search engines like Naver and Google, ensuring higher visibility and improved rankings. Content Marketing was employed to create tailored, high-quality content that resonated with the Korean audience, helping to establish trust and authority. We also leveraged KOL (Key Opinion Leader) Marketing by collaborating with influential figures in Korea to boost brand credibility and reach within the target demographic. Additionally, SNS Marketing was carried out across major social platforms to increase engagement, drive traffic, and build a strong online presence for the brand in the competitive Korean market.
