Dell Korea
Challenge
Dell sought to achieve greater visibility compared to competing electronics companies during each new product launch in Korea.
Their primary goal was not only to outperform local competitors in online exposure but also to ensure that their localized content was optimized for SEO. This required crafting a digital strategy that would resonate with Korean consumers while meeting the technical demands of search engines like Naver and Google.
Result
SEO Marketing, Localization, Technical Writing
As a result, we developed new landing pages for every product launch, ensuring they were tailored to the Korean market. We implemented on-page SEO to optimize visibility, executed effective localization strategies to align with local cultural and consumer preferences, and applied technical writing to create precise and user-friendly content. This comprehensive approach ensured that Dell’s product launches consistently achieved high visibility and resonated with Korean consumers.
